URBAN EU-CHINA Visual Identity

Urban EU-China is an Innovation Platform on Sustainable Urbanisation. It aims to engage policy makers, national authorities, industries, cities, academia, civil society and other stakeholders in order to create more sustainable cities.

We established a visual language that uses simple geometric shapes and only two colors in different shades to build flexible abstract cityscapes. With the whole project being bilingual, we use blue and red for the English and Chinese versions respectively.